Case Study | Crosspoint-global

korean fashion,cross border,ecommerce

BODEN

Naver's ranking of search terms related to children’s clothing direct purchase is at the top. (Naver Advertising Manager)
It has been confirmed that direct purchase cases for the brand are concentrated in the direct purchase community in Korea (Malltail)
Contact has been requested from a communication partner in the UK
Consultation with the person in charge of open market of Naver in Korea on entry
Successfully opened and operated for 3 years

- BODEN's logistics company is an expensive pipe, and it takes

a long time to deliver, so we introduce our affiliated logistics company

Boden only ships to our affiliated logistics company's warehouse in

the UK, and delivery to Korea is carried out by our affiliated logistics

company

- The person in charge of Naver was very cooperative in exposing

the main page in the early days of overseas direct purchase

REVOLVE

It was a very famous shop for entertainment agencies or celebrity coordinators in Korea (search on Naver)
REVOLVE wanted to aggressively expand its market in Korea, and as part of that, it wanted to change its customer service
This is because when communication about payment, delivery, and return is made in English, customers who do not speak English often give up the order itself (especially in expensive cases)
Propose a dedicated call center and return center
Successful operation from 2017 to the present

- It was difficult for an individual consumer to receive a refund when

returning a taxable product after purchasing it

- Minimize complaints by creating and distributing separate reception

pages

VEGAMOUR

It is a hair loss prevention beauty brand that is expanding in the United States, Australia, and the United Kingdom
Contacted to expand the market to Asia
Due to the excessive cost and time required for functional certification of hair loss in Korea, we proposed to proceed with DROP SHIPPING from LA(If you proceed with an individual order as the importer, you can receive certification exceptions and tax exemption (tax exemption of less than $200) benefits.)

- Search for keywords related to hair loss, list up related influencer,

and suggest collaboration

- Collaboration influencer top post exposure leads to orders